Freedx positions itself as simple enough for a first trade, powerful enough for the next thousand — spot trading, perpetual futures with isolated margin, instant convert, and a referral program paying up to 40% commission. It's licensed and regulated as a DASP in El Salvador with enforced KYC/AML compliance, so the brand had to read as trustworthy and technically credible while staying approachable for beginners.
Wordmark, icon lockup, and exclusion-zone rules across light and dark backgrounds.
Denostill for display headlines, Open Sauce Two for body — engineered contrast between bold statement and readable UI copy.
A custom icon set and geometric pattern language used across marketing surfaces and empty states.
Primary color system
Approximate rendering of Freedx's purple-led palette — 9 additional secondary/semantic ramps (gray, dark, green, yellow, red, blue, alpha) support light and dark theme tokens.
Display type scale
Section type scale
UI & paragraph text
Labels & eyebrow text
The token system covers background, text, border and semantic states (success, warning, error, info) for both themes — so every product surface, from the trading terminal to marketing pages, pulls from one governed source of truth rather than one-off hex values.
Edge cases, designed with the same care
Pitch deck & promo hero creative
#FreedxCreatorDrop — creator campaign
500 USDT relaunch — social post set
