02 — Selected Work
Seven brand identities built for very different worlds — from a heritage wine museum to a golf lifestyle brand, a fine-dining restaurant, an industrial manufacturer, and a food label. Each system starts the same way: a clear idea, translated into color, type, and a mark that holds up anywhere it's placed.
Weston pairs a heritage green and warm neutrals with a confident wordmark set in GFS Didot, carried across stationery, apparel and course-side photography — built for a brand that reads as considered rather than corporate. "Find meaning in the journey" runs through every touchpoint, from the mark itself to the mood of the imagery.

A unique destination where Armenia's centuries-old traditions of winemaking and brandy production come to life. Located in the heart of Tavush, the museum invites visitors to explore the rich history, craftsmanship and flavor behind every bottle produced by Ijevan Winery — a hand-drawn grape-leaf mark and a warm tawny palette carried across signage, tickets, posters and merchandise.


The F mark — its second stroke redrawn as a leaf — and a warm green-and-orange palette carry across packaging and lifestyle photography, built to read as fresh and honest on a shelf full of louder competitors — a brand you'd trust to know where the produce actually came from.
A warm tobacco palette and a minimal wordmark give the hardware a premium, tactile feel — built to sit as comfortably in a study as it does in a product render, carried through device photography and a slogan that keeps the tone unhurried.



A blue-and-gold palette and an architectural FC monogram bring technical precision to a category that's usually all catalog and no craft — applied across blueprints, site photography and branded merchandise, so the paperwork looks as considered as the columns themselves.
A bold orange-and-navy system built for visibility on uniforms, vehicles and signage — confident enough to hold its own on a stadium concourse, with a wordmark designed to stay legible at every scale it's applied to.
