08 — Selected Work
Animation as part of the brand system, not decoration on top of it — social-first vertical video, animated campaign assets and long-form product explainers, all built on the same timing, easing and typographic rules as the static work.
Bounce study — timing, squash & stretch
A longer piece for a B2B audience: what the OTC desk does, how the fee tiers work, and who to contact — carried by 3D globe passes, real interface captures and animated pricing tables rather than stock footage.
Two very different jobs in the same format. One is a hard deadline message that has to land in the first second; the other is a scripted skit that earns its point over fifteen. Both are cut for sound-off viewing first, with audio as a bonus rather than a dependency.
Every beat is legible with the audio muted — captions, type hierarchy and motion carry the message, so a scroll-past still delivers the offer.
The same curves and hold durations run across formats, so a countdown, a skit and an explainer feel like they came from one studio.
Classic animation principles applied to interface elements — objects carry mass and follow-through instead of sliding on linear tracks.
Vertical work is framed for the safe area of the feed, with the payoff placed before the average drop-off rather than at the end.
Interface captures and actual fee tables in place of mockups, so nothing shown in the film has to be walked back by sales.
Scenes are modular — a countdown date, a rate or a language can be swapped without rebuilding the composition.