Email & UI Design

Email & Lifecycle Design

Welcome flows, promotional campaigns, product education and UGC activations for e-commerce brands across beauty, swimwear, activewear and haircare — designed to hold the brand in the inbox and stay readable on a phone.

Emails25 designs
Brands8
Built inKlaviyo
FormatsFlows & campaigns

Vitality

Athleisure — welcome flow, launches & drops
Vitality welcome email — 10% off code, Cloud II collection, review and best sellers Hover to play
Hi, We're VitalityWelcome flow
Vitality welcome email variant with rounded hero and Cloud II product line-up Hover to play
Welcome — variantA/B layout
Vitality Coastal Cloud II launch email with fabric callouts Hover to play
Coastal Cloud II™Product launch
Vitality Cherry — Spring in the Park collection email Hover to play
CherryCollection drop

Supergoop!

SPF skincare — onboarding & category campaigns
Welcome to Supergoop! email with 10% off code and PLAY SPF 50 bestseller Hover to play
Welcome to Supergoop!Welcome flow
Supergoop! Make Your Days Brighter family sunscreen campaign Hover to play
Make Your Days BrighterCategory campaign
Supergoop! SPF for Everyone subscription confirmation email Hover to play
SPF for EveryoneSign-up confirmation

Triangl / Casa del Mar

Swimwear — UGC activation, collection & brand launch
Triangl Summer TikTok giveaway email with three numbered entry steps Hover to play
Summer TikTok GiveawayUGC activation
Triangl Summer TikTok giveaway, editorial layout with product line-up and terms Hover to play
Giveaway — editorial cutLayout variant
Triangl swimwear collection email split into For Her and For Him Hover to play
For Her / For HimCollection campaign
Casa del Mar For Him email introducing Triangl's brother brand Hover to play
Casa del Mar — For HimBrand launch

Monday Swimwear

Swimwear — campaigns, drops & styling
Monday Swimwear A Touch of Elegance boucle campaign email, Bahamas editorial Hover to play
A Touch of EleganceBoucle campaign
Monday Swimwear A Touch of Elegance email with Complete the Look product grid Hover to play
Elegance — light cutLayout variant
Monday Swimwear sweetest drop email with Dragon Fruit, Mango and Summer Peach colourways Hover to play
Sweetest DropNew drop
Monday Swimwear email with Complete the Look and Monday Body sections Hover to play
Swimwear / Monday BodyStyling & cross-sell

Mia Vesper

Fashion — seasonal edits & lookbook
Mia Vesper floral edit email with statement pieces section Hover to play
The Floral EditSeasonal edit
Mia Vesper new drop email on black with lookbook strip Hover to play
New Drop '26Drop & lookbook
Mia Vesper Vesper Obscura email with botanical collage and Most Collected jewellery Hover to play
Vesper ObscuraJewellery edit
Mia Vesper jewellery email with product grid and shop now actions Hover to play
Statement JewelleryProduct grid

Buffbunny

Activewear — promotion & product education
Buffbunny 20% off promotional email with best sellers grid Hover to play
Level Up Your Fit GamePromotional offer
Buffbunny fabric technology education email with flexibility, breathability and support Hover to play
Explore Our FabricsProduct education

Rapunzel of Sweden

Haircare & extensions — promotions, routine & UGC
Rapunzel of Sweden 20% off Set of Summer email with oil ingredient callouts and three routine steps Hover to play
Set of SummerPromo & routine
Rapunzel of Sweden 20% off everything email with Styled by You and accessories Hover to play
20% Off EverythingSitewide promo
Rapunzel of Sweden Styled by You newsletter featuring customer hair extension looks Hover to play
Styled by YouCustomer feature
Rapunzel of Sweden Set for Summer email with haircare range and 4 for 3 tape offer Hover to play
Set for SummerRange & offer

How they're built

[ 01 ]

Welcome flows

The first email a subscriber ever sees, carrying the code that converts them. Brand voice set immediately, one clear offer, and the hero product introduced before the reader has to scroll.

[ 02 ]

Promotional campaigns

Sitewide offers where the discount has to read instantly at thumbnail size in a crowded inbox — large type, product-forward imagery, and the button placed where the thumb already is.

[ 03 ]

Product education

Ingredient and fabric breakdowns that explain why a product works — annotated callouts, numbered routine steps and benefit labelling that turn a spec sheet into something worth reading.

[ 04 ]

UGC & community

Giveaways built around numbered entry steps so the mechanics are understood at a glance, with layouts that hold user-generated photography without looking like a different brand.

[ 05 ]

Modular merchandising

Product grids that scale from three items to thirty without redesign — consistent card spacing, price and title hierarchy, and per-product CTAs that survive reflowing to a single column.

[ 06 ]

Built for real inboxes

Every layout collapses cleanly to one column on mobile, stays readable when images are blocked, and keeps type at a size that works on a phone held at arm's length.

← Back to Work