Event Branding & Art Direction

Festival Arevod

Armenia's first large-scale festival uniting art, music and food — "Where the sun meets the air, and you meet yourself." Full identity and campaign system for the inaugural edition, from wordmark to ticketing to on-the-ground art direction.

DateAug 9–10, 2025
VenueYeghvard, Sky Club
Guests10,000+
FormatOpen-air festival

A sunset-gradient identity built for Armenia's first art, music & food festival.

Full identity and campaign system for the inaugural edition: wordmark, sunset-gradient visual language, artist announcements, ticketing campaign, a bus-booking micro-site, and on-the-ground art direction for a 10,000+ guest open-air event in Yeghvard.

Aerial view of Festival Arevod at sunset — crowd, geodesic domes and main stage
Brand Identity
AREVOD by monK wordmark and logo lockup Festival Arevod 'August 9' save-the-date story graphic
Campaign & Artist Announcements
LEO artist announcement poster, Hangar Stage Socko artist announcement poster, Hangar Stage Gor Sujyan artist announcement poster, Art Stage
Guess the location contest teaser post 'Arevod is a reflection of each of us' campaign teaser
'The music rises weaving through the crowd' mood post
Ticketing & Countdown
Ticket pricing story — early bird, standard and entrance rates 'Early bird tickets live now' announcement story '1 day left' countdown story
Festival Bus — Booking Micro-site
Festival bus booking landing page mockup Festival bus booking form mockup Festival bus route map, Matenadaran to Yeghvard Sky Club
On the Ground
AREVOD entrance sign silhouetted against a dramatic sunset Performer on stage in pink smoke Crowd gathered around the geodesic DJ dome Festival-goer flying a fish-shaped kite at sunset Close-up of hands fastening an AREVOD wristband Festival-goers in handmade art costumes and masks Black and white portrait of a DJ under laser lights Vintage VW van parked by the pastel geodesic market domes Children at a festival creative workshop Main stage lit red at night with sacred-geometry visuals Recycled-materials sculpture installation at dusk Crowd walking toward the Tashir stage at golden-hour sunset DJ setting up on a laptop against a clear blue sky Coca-Cola branded activation tunnel with festival-goers Blue-lit laser tunnel with the crowd facing the DJ booth Pink and purple laser tunnel packed with festival-goers Aerial daytime view of the crowd and AREVOD dome entrance AREVOD sign above the festival partners and sponsors board
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